Like a typical patient,

           we wanted a way out

Our Origin

If you are based in Hong Kong and develop eczema symptoms such as recurring dry, red, and itchy skin, the standard response is to visit a public hospital, queue up for hours, and receive a prescription for steroid creams. These creams will generally last for 2-3 weeks and then your eczema will rebound worse than before. Eventually, you are frustrated and attempt to search for better answers from another doctor, or perhaps try some luck with a family or friend referral.

 

Eczema is much more than physical. While suffering the disease, everyday we feel being stared down at. It’s embarrassing and it undermines our confidence. In some cases eczema can lead to depression and even suicide. As patients ourselves, we know first-hand how this feels on both the physical and psychosocial level. As victims of this ‘untreatable’ disease according to conventional western medicine, we know first-hand how it feels from the lack of solutions.

 

Our team members with eczema found a way out. Combining our multiple years of patient experience and healthcare domain knowledge, we identified the common patterns of what lead to chronic conditions like eczema. Each of us has identified our unique medical profiles, created a personalized recovery plan, and regained quality of life. 

 

We want to show you the way. We understand the medicine of today should no longer work in silos but leverage the best practices from multiple healthcare disciplines. The integrated care model beats every other commercial and medical solution for eczema. The evidence is clear.

 

Our mission is to help one million people eliminate eczema by 2026.

Are you ready to begin your journey to recovery?

Health Coaches

BRIAN SUNG

BRIAN SUNG

Senior Health Coach

CHRISTY LEE

CHRISTY LEE

Health Coach

JENNIFER LEUNG

JENNIFER LEUNG

Senior Health Coach

NATALIE AU

NATALIE AU

Health Coach

STEFFI LOH

STEFFI LOH

Senior Health Coach

ZOE FAN

ZOE FAN

Health Coach

BRYAN SI

BRYAN SI

Health Coach

ISSAC CHAN

ISSAC CHAN

Health Coach

MARGARET VAN

MARGARET VAN

Senior Health Coach

RAINE WONG

RAINE WONG

Health Coach

WATER LAM

WATER LAM

Health Coach

CALLY LEUNG

CALLY LEUNG

Health Coach

JASMINE CHAN

JASMINE CHAN

Health Coach

MICHELLE PANG

MICHELLE PANG

Health Coach

SHUCHITA SINGH

SHUCHITA SINGH

Senior Health Coach

ZENIA CHEUNG

ZENIA CHEUNG

Health Coach

Our

Team

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HARRISON LI, Nutritionist

CEO | Eczema Coaching

HKU BSc Nutrition | MPH Class of ‘23

Since 2013, Harrison has embarked on a mission to promote the power of lifestyle medicine. His website CureEczemaSlowly.com and book ‘The Eczema Manual’ have reached 1 mil readers worldwide. He is also a recruiter and talent development specialist by trade, driving the WeDerm Health Coach Certification program. He guides on a decade of findings in Eczema 2.0 and Eczema Coaching Skills.

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MICHELLE LAM, Doctor

CFO | Legal

HKU MBBS

Graduated from HKU Medicine, Michelle possesses a rigorous healthcare training to ensure WeDerm interventions are evidence-based in the diversity of options in the lifestyle medicine domain. Michelle’s interests include dermatology and psychiatry. She sits in the Assessment Panel.
She was also an alumni of HKU x New World Group Business Elite Program, where she gained insight on business development and operation.

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MAX CHUEN

Project Lead

HKU BSc Nutrition

Max is a diligent, energetic and motivated penultimate student in Food and Nutritional Science & Kinesiology who are eager to apply things learnt from books to a real-life scenario and passionate in healthcare promotion. With his study in HKU FNS and kinesiology, he is very passionate to provide the most personal healthcare & lifestyle advice to eczema patients.

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LORETTA HO

Marketing Officer

UBC BBA Marketing

From being a victim in a severe traumatic car accident in Vancouver B.C. to being a thriver who puts her best effort in living a “normal” life, Having gone through this healing journey, she became passionate in helping individuals who are suffering from health issues to turn over a new leaf. She hopes to use her specialty in the Marketing and Business Consulting field to work with platforms that help individuals who are suffering from health issues. Her goal is to help spreading the message that health sufferers not to lose hope and continue engaging in new ways to heal, find resilience and not be limited and defined by their adversity.

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KESHIA KUNG, Pharmacist

CMO | Skincare

HKU BPharm | MClinPharm Class of ‘23

Graduated from HKU Pharmacy with exposure across pharmaceutical companies, pharmaceutics research and community pharmacies. Keshia completed her pre-registration training in local private and public hospital settings where she developed a strong interest in ambulatory care and direct patient counselling. Keshia is also an eczema fighter since a young age. She leads on Eczema Pharmaceuticals and partnerships.

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MELISSA LO

Communications Manager

HKU BSocSc PPA

Graduated from HKU Political Science with a robust training in written communications, Melissa has a sharp eye for detail having worked in multiple international organizations and now at a fast-paced global F&B logistics unicorn based in Hong Kong. She manages and curates content for global marketing campaigns, and in 3 months improving Facebook conversion rates up to 40%. Melissa is a patient advocate having experienced the eczema recovery journey.

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ELIZABETH HSING

Community Manager

HKU BSc Nutrition

Elizabeth dedicates to enrich people’s knowledge of wellbeing for better standards of living. With relevant background in the field of Food and Nutritional Science in addition to marketing operations, Elizabeth’s mission in WeDerm is not only to foster engagement within the existing community through digital marketing, but also to provide Eczema patients around the world with valuable solutions.

Our 

Advisory

Board

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MR. TEEKO LI, MMedSc

Preventive Medicine and

Epidemiology

PhD Candidate in Public Health (Epidemiology and Statistics) |

Ex-PKU MMedSc & BSMed Preventive Medicine

Multi-sectoral experiences: chronic diseases control, community health, nutrition screening research, hospital attachment

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MS. JUDY LAW, LCSW, RSW

Psychotherapy and Behavioral Change 

Student Wellness Counsellor, LKS Faculty of Medicine, HKU

Licensed Clinical Social Worker, California Board of Behavioral Sciences | Registered Social Worker (HKG) | Community Mental Health | Psychotherapy

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MS. CANDY TAM, M.H.

Social Entrepreneurship

Founder of Candyfoon Infinity |

Ex-Ogilvy Group Hong Kong

Expertise : 25+ year experience in publishing, PR, advertising, design, communication industries, social service

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DR. JETTY LEE,

PhD

Human Nutrition

Course Coordinator, Food & Nutritional Sciences, HKU

Expertise : Food Chemistry, Food & Nutrient Analysis, Meat, Dairy & Grain Sciences, Experiential Learning

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PROF. GRAY KOCHHAR-LINDGREN, PhD

Curriculum Development

Director of Common Core, HKU

Expertise : tertiary education, curriculum development, interdisciplinary learning

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DR. SOPHIE LEUNG

Medicine

Specialist in Paediatrics, Clinical Associate Professor (Honorary), Dept of Paediatrics, Faculty of Medicine, CUHK

Expertise : Paediatrics Eczema, Breastfeeding Counseling, Nutrition Counseling

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MS. LILY CHAN,

RN

Nursing and Aromatherapist

BSc(Hons) in Nursing (HKPU), MMedSc in Neuroscience (HKU) | Co-founder of Careessential & Mason Medinno

Expertise : Evidence-based medicine, meditation and mindfulness, aromatherapy, medical entrepreneurship

'I thought that eczema

               could never be healed.'

Eczema

Story

I had had eczema since I was a child. My mum used to bring me to many reputable doctors. Every doctor I consulted invariably gave me prescriptions for steroid creams. They did quickly relieve my conditions, but only for a short while. The prescribed medicine never cleared up my skin in the long run.

Since I constantly scratched my skin when I was sleeping, my arms became tattered, scaly, inflamed and sometimes even leaked fluid. In order to cover my skin conditions, I only wore long sleeves, even during boiling days in Hong Kong. Some of my friends would ask me why, but I just made up excuses. I avoided talking about it because I was not confident about myself. 

Growing up with eczema, I started to feel numb with it during my secondary school years. When there were flare-ups, I covered them up with clothing. When it itched, I scratched. When it became unbearably itchy, I put on steroid creams. That was basically my routine. I never questioned that vicious cycle. I thought that eczema could never be healed, and I guessed that was the only way I could live with it.

Until two years ago, there were flare-ups literally all over my face. I could no longer conceal my conditions with long-sleeve shirts. I was devastated because it was too embarrassing to go out. I felt everyone was staring at my skin. Since then I only went out if it was necessary. I refused to meet any of my friends.

It was the time when I finally had the urge to look for alternatives.  I came across some bloggers and Youtubers who cured their eczema in natural ways. I decided to adopt a healthy lifestyle since then. I guessed what triggered my eczema were probably Hong Kong’s humid weather, my bad eating habits and stress. Among the three factors, I only had full control over my eating habit. I therefore started eating clean – no additives, no sugar, no junk food, no gluten, no dairy – just plain, natural foods. Apart from that, I incorporated other healthy habits like sleeping early, avoiding negative thoughts, doing regular exercise and so on.

Lamentably, my eczema didn’t get any better a month after adopting a healthier lifestyle. Every day I looked into the mirror, my skin condition was more or less the same. I was really discouraged. My mum would ask if I wanted to visit the doctor… It was tempting because I started to doubt if a healthy lifestyle would help at all. Yet I really didn’t want to put my previous efforts in vain. I told my mum, 'If the condition doesn’t get better after six months, I will seek the doctors.'

I guess it was one of the happiest moments in my life when the rashes started to go away. I finally conquered my stubborn rashes after four months of change in lifestyle. Since then, my eczema hasn’t flared up.

Interestingly, among all the doctors I consulted, not a single one suggested any natural treatment for eczema. If I had known about it earlier, I would have saved years of high-dose steroid use that worsened my conditions, let alone doing any good to my skin.

Now when I look back, I would say my worsened skin condition was a blessing to me – I finally questioned why the ounces of steroid cream and the countless doctor visits never really helped.

‘You are what you eat’ sounds cliché, but it’s absolutely true. I believe our body is like a machine, we can maximize its capability if we provide the right fuel (healthy habits). 

If I can cure my eczema, you can too!

Melissa Lo

Team member, WeDerm